Each product entered will be judged by over 5,000 participants, independently sourced from m1nd-set’s unique database of international travellers. Every single one of the consumers voting will have travelled through an airport within the past six months. This stage of the judging process will make up 70% of the overall score.
A panel of bloggers and vloggers (video bloggers), who possess a range of product and travel expertise, will also judge the products, making up the remaining 30% of the overall score. In addition to receiving information about each item, this panel will be able to touch, feel and try out the product.
Consumers will also vote on 61 airports, selected from each continent from m1nd-set’s unique database.
Over 5,000 participants who have travelled through at least one of the 61 airports within the past six months will be asked a series of questions about their airport shopping experience, specifically on the themes of the awards: the retail environment, customer experience, digital and social media offer, sense of place and, new in 2020, the airport food and beverage offer. The results will then be collated and airports will be awarded accordingly.
For the new green initiative at an airport award, the submissions made by the participating airports, retailers or F&B operators will be shared with the panel of consumers. They will review them, scoring the entries on a 10 point scale. Our panel of bloggers and vloggers will also review these entries. The same 70:30 ratio between consumers’ and bloggers’ scores will apply to the Green Initiative as with the product awards.
As with the product awards participating consumers in the judging panel who have taken a cruise holiday in the last 12 months will judge their Cruise Retail experience. The same methodology will apply as for the airport awards, where the consumers will be asked a series of questions about their cruise ship shopping experience and the results will be collated and the cruise ship companies and their retailers will be awarded accordingly.