Each product entered will be judged by 5,000 consumers, independently sourced from m1nd-set’s unique and qualified database of international travellers. Every single one of the consumers voting will have travelled through an airport within the past six months. This stage of the judging process will make up 80% of the overall score.
A panel of bloggers and vloggers (video bloggers), who possess a range of product and travel expertise, will also judge the products, making up the remaining 20% of the overall score. In addition to receiving information about each item, this panel will be able to touch, feel and try out the product during a three-day qualitative judging session.
Entry criteria for Product Awards (all categories)
Products either have to be already present in the travel retail environment or planned to launch imminently. Products previously entered into the awards may be re-entered. Unique attributes to the travel/travel retail sector should be highlighted, i.e. travel retail exclusives, special editions or travel friendly products. (100 words maximum + images)
Promotion & CSR Awards:
From 2023 onwards the methodology for the airport, cruise, retailer and supplier awards will change. These will be open to nominations from airports and their respective retail and commercial partners.
The panel of 5,000 consumers will review the submissions from the nominees and evaluate them based on each award category. The consumers will allocate a score to each of them using a 10 point scale.
The results will then be collated with the bloggers and vloggers’ scores, as with the product awards. The same 80:20 ratio between consumers’ and bloggers’ scores will apply to all airport and sustainable retail initiative awards as with the product awards.