Each product entered will be judged by more than 2,000 consumers, independently sourced from m1nd-set’s unique and qualified database of international travellers. Every single one of the consumers voting will have travelled through an airport within the past six months. This stage of the judging process will make up 70% of the overall score.
A panel of bloggers and vloggers (video bloggers), who possess a range of product and travel expertise, will also judge the products, making up the remaining 30% of the overall score. In addition to receiving information about each item, this panel will be able to touch, feel and try out the product during a three-day qualitative judging session.
Entry criteria for Product Awards (all categories)
Products either have to be already present in the travel retail environment or planned to launch imminently. Products previously entered into the awards may be re-entered. Unique attributes to the travel/travel retail sector should be highlighted, i.e. travel retail exclusives, special editions or travel friendly products. (100 words maximum + images)
Entry criteria for the Sustainable Airport, Airline, Cruise & Rail Retail award
Entries for this award can be nominated by airports, airlines, cruise and rail companies or any commercial partner: retailer, brand, F&B concessionaire, car hire/car park operator, design company. The initiative has to either have been undertaken already or in the pre-launch planning stages.
The nomination should outline the objectives of the initiative, how eco-friendly principles were integrated, how passengers were engaged, the results and the overall impact. (300 words maximum + images).
Consumers will also vote on at least 60 airports, selected from each continent as per m1nd-set’s unique database.
More than 2,000 participants who have travelled through at least one of the 60-plus airports within the past six months will be asked a series of questions about their airport shopping experience, specifically on the themes of the awards: the retail environment, customer experience, digital and social media offer, sense of place and the airport food & beverage offer. The results will then be collated and airports will be awarded accordingly.
For the new Sustainable Airport, Airline, Cruise & Rail Retail award, the submissions made by the participating airports, retailers or F&B operators will be shared with the panel of consumers. They will review them, scoring the entries on a 10 point scale. Our panel of bloggers and vloggers will also review these entries. The same 70:30 ratio between consumers’ and bloggers’ scores will apply to the Green initiative as with the product awards.