As a result of these awards, winners are able to bear the prestigious consumer-voted Travel Retail Awards logo, which travellers will be able to identify at airports and on travel retail products all over the world. The logo has become synonymous with real consumer appeal as voted for by the people they trust: their fellow travellers.
TRBusiness was keen to back up the anecdotal evidence of the winners (and finalists) with a study conducted by our Travel Retail Awards insights partner m1nd-set.
The study reveals that 31% of consumers would be influenced to purchase a product in duty free & travel retail stores upon seeing the Travel Retail Awards’ ‘Voted by Shoppers’ winners logo. In addition, 22% of those surveyed said they would be influenced by the finalist logo.
The Travel Retail Awards logo has already been displayed on product packaging, in airport advertising and on retailer point-of-sale material visible to millions of passengers at the industry’s leading airports and retailers. These include DFS, The Shilla Duty Free, Lagardère Travel Retail, Changi Airport and many more.
“Changi Airport Group is delighted to be recognised at the consumer-voted Travel Retail Awards. This vote of confidence is a testament of our efforts so far and pushes us to continue redefining the boundaries of travel retail. Passengers’ needs and aspirations takes precedence in our endeavours to make Changi Airport one of the world’s best airports to shop and dine at.”
Teo Chew Hoon, Group Senior Vice President, Airside Concessions, Changi Airport
Here’s what some past winners have to say about The Travel Retail Awards:
“With the introduction of the Travel Retail Award logo on our inflight listings page, we experienced a more than 15% increase in sales as compared with previous months. We also put the logo on all our social media and this generated a lot of interest from both our corporate clients as well as general consumers.”
Francis Ng, General Manager, Toscow
“Lindt & Sprüngli was very happy to receive the Travel Retail Award for Best Confectionery Product 2019. In the spirit of our mission to make the travellers’ journey more magical, being close to travellers’ tastes is very important to us. We found the detailed analysis of the award results from m1nd-set both helpful and very insightful and it really enabled us to put together our Lindt innovation programme in travel retail. We have integrated the winners logo in our PoS presence worldwide.”
Miriam Richter, Head of Marketing, Lindt & Sprüngli Travel Retail
“Bacardi is committed to creating innovation that inspires our shoppers so understanding the mindset and motivations of our shoppers, which the awards enable us to do, will help us tremendously in bringing new innovations going forward.”
Maggie Li, Senior Customer Marketing Manager – Asia Pacific, Middle East & Africa, Bacardi Global Travel Retail
“Consumer-voted awards are a key indicator of shopper choice. With Penfolds Special Bottlings Lot. 518, a new-to-world product of Penfolds Fortified wine blended with Baijiu, we are pleased to continue building market momentum and it’s recognition among consumers with awards such as this that help reinforce its quality and consumer credentials.”
Simon Carter, General Manager – Global Travel, Treasury Wine Estates
“This award is a wonderful instrument for further communicating the relevance and value of Porsche Design Eyewear to potential global retail business partners.The icon provided by TRBusiness has already been put on most of our communication tools.”
Petra Eckhardt-Koestler, Director Global Retail Eyewear, Rodenstock
“Naturally it’s always exciting to be nominated by consumers and recognised by consumers… With consumers it’s the ultimate accolade as they’re the ones who are putting their hands in their pockets to spend their hard-earned money and paying our salaries so they are the most important ones at the end of the day.”
Stewart Dryburgh, General Manager, Nestlé International Travel Retail
“The shopper insights we are gaining are helping us develop products that are resonating well with travellers. The recognition from the award is a reassurance that we are on the right path and it gives us the confidence to do more of this and develop more products that speak directly to travellers.”
Raghav Rekhi, Global Category Director, Mars Wrigley International Travel Retail
“It’s a fantastic endorsement for our product team who created this product and our marketing team who launched this product into the channel and also to see the appetite for this product with the new millennial customer base within travel retail. So it’s a fantastic endorsement of Sennheiser across the board.”
Daniel McFarlane, Global Sales Manager – Travel Retail, Sennheiser
“It’s a great initiative, bringing a new dynamic into the awards process within the travel retail industry – the consumer. As a global business we invest considerable amounts of time and money into consumer research in order to better understand our customers, but we rarely ask them to actually vote on the airports and products that stand out to them as being ‘the best’. The fact that TRBusiness is giving consumers, along with blogger and vlogger influencers, the opportunity to highlight the airports and products that are ‘winners’ in their eyes will give those lucky award recipients a fantastic boost of confidence.”
Geraldine Munday, (former) Global Travel Retail Director, Furla
“As the leader in beverage alcohol in travel retail, we’re thrilled to support the Travel Retail Awards alongside other category leaders in the industry. We know that shopper insights are key to understanding the travel retail space and at Diageo, ensuring a first class shopper experience is always at the forefront of what we do. We’re excited that the awards are offering a unique point of view this year, with access to key shopper insights and learnings to better understand what passengers and shoppers really want in the unique travel retail space.”
Dayalan Nayager, Diageo
“Receiving the award was a great recognition of our work and commitment to the travel retail industry. It also crowned our new innovative packaging (no paper label bottle, all engraved) for Mouton Cadet Reserve and our new style of wine, with a higher concentration of fruit; a smoother and rounder style of wine. We were very proud to receive this award, especially from a panel of consumers and bloggers. It caught the attention of many industry wines & spirits buyers who were interested in expanding the range with this new Mouton Cadet Reserve.”
Henri Brunel, Philippe de Rothschild S.A.