As well as offering duty free and travel retail (DF&TR) stakeholders the chance to earn the coveted seal of approval from the industry’s ultimate judges – travelling consumers – the Travel Retail Awards is designed to help participants to tailor future products and initiatives to shoppers’ evolving expectations and preferences.
- The Travel Retail Awards are the only awards for travel retail products that are voted for by consumers. (Learn about the positive impact of the award and logo on the Testimonials page.)
- Entries are assessed by a pool of 5,000 international travelling consumers via data partner m1nd-set.
- All awards entries are also evaluated by our panels of influencers with a wealth of travel experience.
- Finalists, Highly Recommended and Winners are entitled to use the consumer-recognised Travel Retail Awards logo on packaging, marketing and point of sale materials. Insights by m1nd-set show that 22% of consumers are more likely to purchase a product displaying the ‘Voted by Shoppers’ Finalist logo, while nearly a third (31%) of consumers are more likely to purchase a product displaying the ‘Voted by Shoppers’ Winner logo.
On how the scoring benchmarks are set, Peter Mohn, Owner and CEO of m1nd-set said: “It is based on pre-defined algorithms combining the qualitative and quantitative feedback from the 5,000+ travelling judges around the world, and also based on m1nd-set standards based on the thousands of surveys we have conducted for the travel retail industry for nearly two decades for over 100 clients in this channel.
“The winners are obviously those top of the ranking, and the other categories are based on the according scorings and benchmarks defined by m1nd-set’s database.”